Data-Fueled Creative Analysis
Summary: Providing custom analysis for clients to drive higher average order value and overall retention. During my time at Captify I’ve helped develop a variety of data infused packages to offer to clients, some samples can be found below.
Role: Product Design, Analysis, Presentation
Results: Some results of these creative x data analysis packs over the past year include:
Growing Pinterest account from $400k to $1.2m in Studio spend per campaign
Over $1.4m in new spend from various Amazon lines of business
Accounts that Studio have serviced via Data-Fueled Packs have 23% higher AOV
Digging through finished campaign to undergo analysis of clicks, engagements, and audience behaviors within the creatives for Pinterest. Providing the client with actionable takeaways for the future.
Network insights from our on-site search data coupled with actionable design recommendations to help make data easy to digest and actionable.
