Sofibella Catalog Design
Summary: During my time at Sofibella, my most significant accomplishment involved refreshing the brand, and core to that was the re-imagination of their quarterly fashion catalog. In addition to improving the visual presence of the brand, I developed a variety of process improvement and templates that are still being used by the company today.
Role: Art Direction + Design
Results:
Developed SKU and product naming system to solve the following problems/demands:
e-Commerce
Ability to save costs by utilizing the same catalog for wholesale and direct to consumer
Hired photographers and models, developed concept and shot lists, art directed shoots
Retouched all product and lifestyle photography
Developed template and workflow efficiencies between fashion design and graphic design departments to allow for easy transfer of fashion CADs into final catalog design
